Let’s Get Lost turns London into somewhere worth noticing again.

Built around a wandering turquoise cat, the project creates small urban experiences driven by curiosity, observation and the unexpected.

The Lost Cat Series hides collectible cards around London. Each limited hunt begins with a photograph of one Lost Cat in its real location — enough to prove it exists, but not enough to tell you where.

Use the clues, your knowledge of London and your instincts to find it before someone else does.

There is no prize. The experience is the point.

Take the longer route. Look closer. Follow a hunch.

Let’s Get Lost.