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Active in Style

At Active in Style, we believe in the possibility of living your best active life the fit, fashionable way. We understand the importance of wanting to feel confident, comfortable and 100% unstoppable in however we move and whatever we wear. Featuring a curated collection of the very best activewear from around the globe, Active in Style is dedicated to inspiring a movement of fit and fearless women to live a life of wholeness, and do it all in style. 

Founded in 2013, we have since launched some of the world's most sought after and recognised activewear brands into the UK, bringing a serious edge of style, function and performance to the athleisure movement. From boutique labels to global players, our curated collection features styles that will allow you to move from morning workout to midday catch-up with ease. Featuring brands like Lorna Jane, VARLEY, Alo Yoga, HPE, Vie Active, Adidas, Under Armour, and more, we are proud to bring you pieces that we know will fit effortlessly into your everyday active life. 

From our concept store in the heart of Chelsea, London, to our 24/7 online destination, the Active in Style offering is now accessible to women in London, and beyond. 

We welcome you to discover the power of great fitting activewear, and learn just how unstoppable you can be when your leggings can take you from studio to street, and everything in between (just add a leather jacket, oversized cashmere knit, a pair of edgy sneakers and you’re good to go).  

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