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Alex Alinia has worked in various roles ranging from Hospitality to IT & Finance over the past 11 years, specialising in start up and business transformation.
"I have learnt more from Business's and People's failures, than I have from their successes. Ignoring historical experiences is one the major pitfalls of all businesses. You will never guarantee success, but you can prepare yourself to ensure you get the most of your venture. One thing is guaranteed in business, you will fail....a lot, how you prepare yourself mentally & strategically to combat this and move on, is the reason behind your success!"
In his spare time he has also decided to pursue the small task of launching his family's food production business, consisting of family owned Persian recipes collected over 4 generations of home cooking. 

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