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Amanda Brown, Director of Alterra

Alterra offers social media strategy, training and management including email marketing and content creation.

Social media strategy

Developing a Social Media Strategy is an important starting point for senior management. A strategy puts social media marketing in context. Building a social media strategy which integrates with your overall marketing will allow you to:

  • Decide which social media platforms are suitable for your business
  • Allocate resources for setting up the social media profiles
  • Determine the process for the management of the social media accounts
  • Map out the content requirements for social media communications
  • Set objectives for each platform in terms of community engagement
  • Put together a reporting and review schedule

The key to successful Social Media Management is: 

  • knowledge of the up to date technology
  • expertise in using the right platform for your business
  • a systematic approach
  • ability to communicate your message in a concise manner

Social media management

There are essentially 5 steps to the services we offer for our clients:

  1. Setting up optimised social media profiles
  2. Building your network on each platform
  3. Communicating your message on a regular basis
  4. Engaging with your audience
  5. Converting interest into a potential client or customer
Social media training

Social media presents new opportunities for your company to build relationships with an online community. You can demonstrate your expertise and show the real value of your products and services to your customers.  Social media marketing takes the ‘cold’ out of cold calling, allowing companies to build brand awareness, provide swift customer service, as well as launch new products and promote events.

To give you the greatest benefit, we deliver our Social Media Training sessions in your office, at a time to suit your team and tailor-made to your company’s objectives. Our experience in managing LinkedIn, Facebook, Twitter, Google+ and Pinterest for many clients over the past 5 years, means we understand the challenges of day-to-day management of social media in a business to business environment.

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Amanda started her career with the Finance Department of Ford Europe having completed a BA in Accountancy and an MSc in Management Science at Imperial College, London. She then spent 11 years in the City working for Barings and Phillips & Drew Fund Management as an Investment Manager.

Subsequently, she set up her own independent consultancy advising investment companies on the application of new technology.

A move to the countryside, a passion for gardening and a year studying Landscape and Garden Design led Amanda to establish a landscaping business in 1997 which ran for 14 years. She now runs the Gardening Tips Online website.

She describes the proudest moments of her career: firstly, launching a £110 million specialist, small companies fund for UK based pension funds, and secondly, winning a medal at the Chelsea Flower Show.

Her career in the City as an investment manager has given Amanda a broad experience of analysing a range of public companies in several sectors. Running a small business herself means she relates to the diverse problems faced by owner-managed and small businesses.

“I would advise all business owners to be passionate about whatever you do, to have a go and not let fear of failure paralyse you into inaction. Take calculated risks, make a few mistakes, learn from them and be adaptable. The sum of all experiences, good and bad, makes us who we are. “

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