Sales training doesn’t work. That’s right, sales training doesn’t work.
Ask anyone who’s been on a traditional sales training course and within a few days they’re back to doing exactly what they did beforehand. Which is getting them exactly the same results they got before they paid for expensive sales training!
That’s because traditional sales training focuses on improving your sales techniques, instead of refining your attitudes and behaviours to selling through reinforced training.
Sandler Training is a world leader in non-traditional sales, leadership and management training and Andrew is Managing Director for Sandler Training North East. A business development and sales coach with over 20 year's practical experience giving advice to ambitious companies and individuals. Primarily Andrew is invited in by owner-managed businesses who want to accelerate the growth of their business, or simply improve the results of their sales team.