The APG is a not-for-profit membership organsiation run by Planners for Planners. If you're a planner or strategist in a communcations or client company it's the natural home for you.
We believe in the importance of excellent advertising and communications strategy. With products increasingly generic, budgets ever tighter, and communications channels more varied, it has never been more important to have crystal clear strategic thinking to set a brand apart from its competition. We also believe in the role of planning in delivering excellent strategy. Planners are at the heart of creative businesses, so are more likely than anyone else to produce strategies that are creatively inspiring.
So we're all about educating and stimlulating planners and promoting the value of Planning to business both here in the UK and globally. We run world class training courses for planners and strategists and put on regular events for our members - often live, provocative, and entertaning evening meetings, including our flagship Noisy Thinking series.
We aim to make you think, get you involved and encourage you to meet and get know other planners from different agenceis and companies. We also run networking events - particualrly for more junior strategists - and we have a bi-annual Awards scheme and annual strategy conference.
You can't afford not to be a member. To join contact firstname.lastname@example.org
For more about the APG or to get involved please contact me - email@example.com - APG Director.