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Go Niche was established in 2009 to help companies large and small to understand and improve their inbound marketing and boost sales and profitability. We saw that the internet would force companies to focus more than ever on the individual market segments they solve problems for.

To “Go Niche” means to ensure your entire company knows about and manages each niche differently. Today we need to treat everybody differently according to their needs, wants and preferences. It’s not ok just for Marketing to think niche; sales and customers services, operations and your other business functions need to be thinking "Niche" too.

 

 

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