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Benefit to Society campaign

Let's end social housing stereotypes!

Common misrepresentations of social housing tenants in the local and national media often include inaccurate perceptions such as tenants being associated with exploiting the benefit system and living in run down estates. These misrepresentations are damaging and drive the public to have a typically negative stereotypical view of social housing tenants.

We’ve united nearly 30 housing organisations across the country, we’ve commissioning an academic research programme into the problem of stereotyping social housing tenants to deliver a high impact campaign that will challenge the way the public think and tackle the stigma associated with social housing tenants.

We are led by a steering group of tenants and staff from the sponsor organisations. 

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