BNI Cookson
BNI is a 26 year old business and professional organisation that allows only one person from each trade or profession to join a chapter. With over 5,866 active chapters, and 139,971 members, it is the most successful business referral organisation in the world.
Belonging to BNI is like having dozens of sales people working for you because all the other members carry copies of your card with them. When they meet someone new that could use your products or services they hand out your card and personally recommend your services.
It’s as simple as that! Last year members of BNI passed 6.5 million referrals, which generated more than £1.95 billion worth of business.
Being active in BNI is like having up to 40 sales people working for you, because your fellow members will be carrying your cards and referring your business to people they meet, without you having to pay them any salaries or commission. Successful businesses depend on ‘word-of-mouth’ marketing as the best form of promotion there is.