My name is Cathy Towers and I have 30 years experience as a therapist in private practice.
When I started out, it was easy to gain clients. Things have changed over the years and most therapists now have to pay more attention than they would like to marketing and PR: things which do not sit comfortably with the ethical demands and spiritual leanings of the average therapist. Nor the way we have been trained.
Frustrated with business advisors pushing me to do things I questioned, I chose to explore and experiment with several areas of business marketing. Applying them to my standards and using transferable skills and knowledge has been my challenge.
If you are looking for a "six-figure income" as promised by many business coaches, then I am not your woman. If you are seeking the skills and confidence to become professionally visible in a way that feels clean, ethical and authentic, then I'm worth a conversation. My principles are not compromised and I can still pay the mortgage!
I will only teach skills I have learned well and used myself. As well as good basic marketing, my particular experience is in social media, public speaking, writing and getting in print.
The Successful Private Practice series will help you brave business marketing.