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Chris Pett

Chris helps leaders in enterprises and startups to understand their customers’ unmet needs and form their strategy around creating better outcomes and experiences for their customers.


Chris has worked as an advisor and coach with General Assembly, StartupBootcamp, and many large enterprises and startups. He led product and service innovation consulting for the British Library’s Innovating for Growth programme between 2011 and 2015.


He trains postgrad students in innovation project management on the Goldsmiths MA Design & Innovation programme and he's a startup business mentor with the SETsquared Partnership, which is the enterprise collaboration between five leading research-intensive universities: Bath, Bristol, Exeter, Southampton and Surrey.

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