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Content Design London

Sarah’s been working in content for far longer than she admits. She started as a graphic designer, fell into copywriting and was shoved, quite unceremoniously, into content quality assurance. 
 
After working at Saatchi’s and Ogilvy’s, Sarah took on a short stint in government. 
 
Ten years later, she was still there and led the Government Digital Service’s content team to cutting government content by 82% for GOV.UK. She's banned words from Whithall and her team won the D&AD Black Pencil in Writing for Design - the only time a black pencil (the top accolade) has been won in that category for the 16 years the global competition has been running.
 
Sarah now consults and provides training in content strategy and content design to governments and organisations around the world.
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