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Content Design London

Content Design London is owned by Sarah Richards, the first head of content design for the Government Digital Service (GDS). Sarah set and implemented the content strategy for as well as created the standards and discipline of content design for the UK government.


Working with organisations around the world, Sarah and her team run their own projects as well as offer training, so they quite literally practice what they preach. The experience shared in the training are from examples of real-world situations.


Training courses are run by Sarah or Hinrich von Haaren. Hinrich has worked with Sarah for over a decade and has led content projects for GOV.UK, Home Office, HNS and the Treasury. 

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