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We are a leading UK based company delivering a standard for social responsibility

There is now increasing recognition of the fact that CSR can be used as source of competitive advantage through good corporate governance, effective execution of innovative social projects and ethical management. In order to maximise this potential, it is essential for organisations to smartly communicate their social responsibility efforts to ensure that consumers view them as driven by intrinsic (genuine) rather than extrinsic (profit led) motivations.

Having been involved with the establishment and running of the International CSR Excellence Awards, which recognise and reward CSR best practice, we naturally wanted to look at a CSR Accreditation scheme. It was clear to us that organisations that deliver on their CSR promises needed a platform other than the CSR Awards to communicate their CSR success stories. Our research indicated that other than the International Standard Guidance on Social Responsibility (ISO26000) absolutely nothing else existed in the UK at the time (2017)

Richard Collins - Managing Director

As an experienced brand strategist and creative I have pursued a passion for helping companies in the public, private and third sector promote their brand reputation to create differentiation and improved audience engagement. I have helped organisations promote their CSR and sustainability efforts as an integral part of their brand personality. Ethical responsibility is becoming an increasingly important part of every organisations brand reputation. I co-founded Ecobrand in 2012 with Paul Roberts. Ecobrand specialises in brand reputation and generating positive design and brand communication both online and in print. I joined the Thames Valley Chamber of Commerce in 2015 and am now the VP for the Bucks Chamber of Commerce Council. I am a member of the Society of Leadership Fellows, St George’s House, Windsor Castle and a Trustee for Heart of Bucks – Community Foundation.

Paul Roberts - Communications Director


With a background as a senior creative in graphic design, I have held several senior positions managing design teams and latterly as a creative director. I co-founded Ecobrand in 2012 with Richard Collins. Ecobrand specialises in brand strategy and communications, specifically for clients with an environmental or CSR related focus. I have a wide experience conceptualising and designing campaigns and managing clients from sole traders to large corporate accounts in all business sectors. I strongly believe that all organisations from the smallest micro business to large corporations should be fully involved with CSR. We now live in a world where positive reputation is the only true measure of the value of a brand.

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