DAIR Design

Odair Pereira is an award-winning creative director and founder of DAIR Design, renowned for orchestrating immersive brand experiences and high-profile events.

He specializes in crafting custom-made couture pieces that blend elegance with individuality. His designs cater to high-profile clients seeking unique, tailored fashion statements. With a focus on inclusivity and personal expression, Odair's creations are renowned for their distinctive silhouettes, premium materials, and attention to detail. His brand is recognized for its sustainable, gender-neutral, and smart fashion, and has received awards for its innovative designs.

His work has been showcased at prestigious fashion weeks in New York, Paris, and Los Angeles, earning him recognition as an outstanding fashion designer.

In September 2023, Odair Pereira was appointed as Rotterdam's inaugural Fashion Mayor, a role that underscores his commitment to intertwining the city's fashion scene with its commercial and cultural sectors.

As Fashion Mayor, Odair aims to position Rotterdam as the fashion capital of the Netherlands by connecting commerce and fashion, enhancing city appeal and promoting inspiration and information. Through these efforts, Odair seeks to create a dynamic synergy between fashion, commerce, and city identity, enhancing Rotterdam's reputation on both national and international stages.

His expertise bridges fashion and entertainment, making him a sought-after collaborator for lifestyle brands, music labels, and cultural institutions. With a keen eye for detail and aesthetics, Odair excels in directing fashion shows, cultural events, and designing impactful brand activations, pop-up events, and PR campaigns. His work is characterized by a commitment to inclusivity, innovation, and creating memorable experiences that resonate with diverse audiences.