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The Design Values project is led by Lucy Wills: designer, researcher and facilitator.


Lucy works in the core communications team at Business in the Community, a leading charity that promotes responsible business.


Currently studying MA Applied Imagination in the Creative Industries at Central St Martins, Lucy is researching ways to help embed design at the core of innovation and enterprise, and to expose and examine the tacit skills, values and expectations that drive design. She has also been an RSA fellow since 2008.

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