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Dr Michael J Freestone. CPA. FCIS. FCIBM. MBA. DBA.

Dr Freestone began training professionally in April 2004 after a very long and diversified career with Anglo American and its associated companies, during which he wrote his proprietary range of 97 business and soft skill courses. He named the copyright company BASS, which stands for Business and Soft Skills, in remembrance of his Dad, Ray, who was an expert BASS fisherman.

Doc, as he is commonly called, managed both small business in the £1 million to £79 million range and large-scale multinational (£80- £800 million in scale) with responsibility for specific strategy compilation, financial modelling, business planning and reporting. He has a heart for those just starting out in the business world and has written over 400 business plans since 2004, many of them free of charge for start-ups.

He has experience in both Executive and Non-Executive roles. (CFO, CEO, COO,) with an impressive track record of delivering outstanding results across complex multinational businesses. HIs marketing and sales plans have helped many of them succeed in very tough economic climates..

Doc is a strong leader and project manager having successfully influenced change with extensive direct team management and individual development capability.

He has used his STRATPAD Coaching skills to help many SMEs in defining their business strategy and positioning.

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