Effie Awards UK

Effie UK exists to lead, inspire and champion the progressive practice and practitioners of marketing effectiveness. Everything we do is designed to make marketers and marketing more effective:

• Awards - based on a global benchmark of excellence, championing the outstanding achievements of marketers everywhere
• Insights - inspiring excellence with applicable insights from Ideas that Work and the people that make them
• The Academy - training to develop the tools, skills and knowledge marketers need to succeed at every stage of their career

We have a brilliant community of council members, committee members and friends, which is growing every day. Effie UK is part of Effie Worldwide, a global organisation spanning over 125 markets. We receive over 11,000 entries per year to our effectiveness awards, and we have a judging network of 15,000 of the most experienced leaders from across the industry.

Our training Academy develops the skills marketers need to put effectiveness at the heart of what they do, as we believe that effectiveness must be an everyday orientation, if it is to be an outcome. All our courses are built on:

• Access to award winning Effie cases to turn theory into practice
• A global perspective of the latest learnings across 125+ markets
• Our network of diverse industry leaders sharing insights on how to tackle today's big challenges
• The Effie Framework, a tool to embed the key principles into your thinking and process

For more info visit our website, or contact us on effieuk@effie.org.