Freshrb C.I.C. is a multifaceted ‘Digital Media Agency’ Social Enterprise that primarily use creative digital productions to give a voice to marginalised health issues. We are focused on using media as a missional tool to bridge research with engagement, teach digital media skills, support health charities & campaigns and reduce loneliness in our communities.

Two of Freshrb's main projects are as follows -

Silent Elephant Project - ‘An elephant in the room’ is an English-language metaphorical idiom for an obvious problem no one wants to discuss, or a condition no one wants to challenge. This phrase has coined the main objective of the Silent Elephant Project (SEP) – Giving marginalised life limiting and long-term health conditions a platform, through creative and interactive projects.

Neighbourhood Media Connects Health (NeMCoH) is an ongoing project that has originated from the impact of Covid-19 and how it has highlighted and exacerbated significant differences in the way 'minority' individuals interact with health care service providers as oppose to the general white population here in Manchester, UK. The ultimate goal of the Project is to learn more about minority ethnic communities within our Neighbourhood in order for service providers to create a more inclusive approach to the provision of services.