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Hyper Group

Ever wondered how Netflix personalises your home screen, how Netflix curates your playlists or how Air B&B decides which accommodation to recommend to you? They use advanced analytical techniques, applied to masses of consumer data, to personalise each element of the experience you receive.

 At Hyper we use the same types of techniques, such as affinity analytics, attribution and collaborative filtering, to deliver data-led personalisation for our clients. This could be the content consumers receive on a website, the products that are recommended to them or the physical experience they receive in stores or branches.

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