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Ian Philip James

Ian Philip James is a professional coach, trainer and speaker in the field of sustainable weight loss with the aim of disrupting the somewhat dysfunctional diet industry and setting people feel free to be personally empowered around food again.


Having tried (and failed) at a great deal of commercial diets over many years and overcoming enormous personal hurdles around health, finance, work and relationships, Ian became relentless in achieving his goals of losing weight and bringing personal success and fulfilment in to his life.


Among Ian’s inspirations and mentors on this ongoing journey are Tony Robbins, Gerry Robert, Roger Hamilton, Paul McKenna, Johan Taft, Simone Vincenzi & Ben Shorter (The incredible G-Tex duo), Napoleon Hill, Wayne Dyer and many many others.


Ian has dedicated the past 14 years to the study of personal growth and development, trial, error, laughter, tears and above all focus and determination to achieve success in the areas that are important to him.

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