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INITION is a multidisciplinary production company with a finely tuned blend of technological and creative capabilities.

We harness emerging technologies to create unique and memorable interactive experiences for live events, exhibitions, outdoor, experiential, digital and retail installations. We’re proud of our 14-year track record of seeking out and exploiting new technologies for creative communications before they hit the mainstream.

We’ve been augmenting reality since 2006, printing in 3D since 2005, and creating virtual realities since 2001.

INITION is a SuperCommunications company and is part of Parity plc, a publicly listed entity on the AIM with over 180 employees.


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