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Iris Amsterdam

We build Participation Brands.
Here at iris we have deep expertise in building ‘Participation Brands’: brands that have a purpose, innovate and shape culture. Brands that harness the power of involvement to survive and thrive in the era of Participation. 

Recently iris has created the world’s biggest global study on consumer involvement – The Participation Brands Index – in order to showcase why the world’s most successful brands are choosing Participation, and identify their common traits of success. 

We have no dominant ‘discipline gene’, no departmental silos and no personal ego. Just a diverse array of specialists who have one thing above all in common; they are natural born collaborators operating in a no borders, no boundaries, no bullshit environment.

Not only does this take us to some extraordinary places with our clients, it tends to make the experience of getting there as rewarding as the destination itself.


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