Magpie

Magpie is a creative behaviour change agency on a mission to improve lives through insight-driven campaigns that inspire real-world action.

We work with private, third and public sector organisations, health services, education providers, and community groups to design, deliver and evaluate campaigns that tackle society’s biggest challenges, from health inequalities to sustainability and inclusion.

Grounded in behavioural science and powered by creativity, we use research, strategy, co-production and bold design to create interventions that not only inform but truly influence behaviour for social good.