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Melanie Cash


Melanie has worked in the hospitality industry in key sales roles for over twenty years and now offers support to businesses both large and small as a consultant and trainer.  Her experience working with  leading brands including; Marriott, Hilton, The Grove, The Belfry and The Lowry Hotel, to name just a few, has provided the firm foundation to enable her to offer a variety of Sales and Leadership Training and Development Support to other organisations.  
Specialist areas include: Communication Skills, Consultative Selling, Enquiry Handling, Account Management, Negotiation, Sales Leadership and Food and Beverage Up Selling.   
The consummate professional, Melanie has a natural aptitude to adapt her approach to different organisations and management styles and can blend her training and approach to suit the needs of your business however large or small. 
EXPERIENCE  - 25 years’ experience in the tourism and hospitality industry with Marriott, Hilton, Rocco Forte, The Grove, The Belfry and Macdonald Hotels • CORE SKILLS  - Strategic assessment of sales and marketing functions and effectiveness - Customer Service and Communications Skills development - Business restructure and team development - Design and delivery of core sales & leadership training programmes - On site and field based coaching and development of individuals • ADDITIONAL SKILLS - Event Sales Development - Food & Beverage Service Delivery & Up Selling - Key Account Management - Marketing & PR • QUALIFICATIONS - CIPD Training Design - Group Training Skills, Feedback & Coaching and Train the Trainer - Ashridge - Service Leadership and Business Excellence 

T  01766 522761 / 07790 499779 E SM

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