North West Hypnotherapy

I've spent 20 years in corporate IT consulting and thought my expertise would naturally translate into business success. I was dead wrong. I actually got fired from my MD role because my sales results were insufficient - despite having all the technical knowledge in the world.

That failure led me to a massive breakthrough! After becoming a Certified Business Growth Coach, Accredited Professional Coach, and Certified Trainer of NLP, I developed The SECURE Sales Framework™ specifically for specialist service providers who need authentic approaches that respect their expertise.

I've since helped dozens of technical professionals transform their sales conversations whilst maintaining their integrity and professional credibility.