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OJ PR Academy

Master the art of PR, social media and digital marketing with our new academy. We’ll share our secrets and teach you the tips, tricks and tactics behind some of our biggest successes.

Sending out your own press releases might seem daunting but it’s an incredibly cost-effective way of raising awareness of your business. When it comes to media coverage, it arguably has a greater impact than advertising, with stories published in trusted local newsletters or industry news websites representing powerful third-party endorsement.

But how do you do it? How do you know what’s going to grab the attention of busy journalists? How do you angle a press release? How do you even write one? Where do you start? What do you do with the press release when it’s drafted? What do you do with the coverage you’ve achieved?

If you don’t know, don’t worry. That’s where we come in.

Our new series of ‘How to’ workshops will provide you with the knowledge and skills you need to produce attention-grabbing stories for your business.

With a combined 40-plus years working in the media, we have provided PR services and ran campaigns for a range of major international companies, find out how we can help you.

Orange Juice Communications

The OJ PR Academy is part of Orange Juice Communications, a PR and communications agency in the East Midlands led by two former Northamptonshire journalists, Oliver Jelley and Daniel Owens.

Launched in December 2012, we have quickly established an impressive track record of achieving excellent local, national and trade media coverage for our clients. We have already been shortlisted for a top national PR award.

Our approach

Our mantra is simple. We provide ready-to-use stories on a plate for the modern journalist. We know what they want, and we deliver, time and time again.

Our stories are written by journalists, for journalists. The press releases we write achieve coverage because they are expertly packaged for under-pressure, busy reporters. We provide news teams with ready-made stories, written to the right length, in the correct ‘editorial’ style and with fully-captioned, high-quality photography.

The formula works, not only achieving excellent results but also enabling us to control what content is used by the journalists.

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