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Paul Sample - from The Mustard Agency

- PAUL SAMPLE is the UK’s foremost authority on reputation management for schools. He is the author of "Managing your School's Reputation," and "How to survive an attack on Social Media", published by Optimus Education.


- Paul is often described as the UK's "School Marketing Guru." His company, The Mustard Agency, specialises in school branding, prospectuses and brochures, photography, school mobile applications and website development. Further information can be found at:


- Paul has worked with hundreds of state and independent schools, including some of the largest Academy projects in the country. He has helped many Headteachers to make the strategic changes needed to turn the reputation of their schools around.