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PDR - International Centre for Design and Research is a world-leading and award-winning, multi-disciplinary design consultancy and applied research centre.


Our work in the field of service design has been internationally recognised, and PDR won the 2012 Core77 international design competition for service design. PDR is an active member of the SDN, co-organising and chairing the 2013 Global Service Design Network Conference in Cardiff.


One of our research interests is to understand how the strategic use of design can be encouraged and implemented in organisations. This interest is based on a body of knowledge that indicates that the effective use of design is an efficient driver of innovation and thus contributes to competitiveness and economic prosperity. PDR has a long track record in delivering successful training programmes.


Our award-winning design team has developed a two-day, hands-on training session called Greenhouse that introduces aspects of service design, user-centred design, policy design and speculative design. We have delivered Greenhouse to more than 150 public service leaders in the UK and across Europe. Most recent Alumni of our training programmes recruit frow organisations such as  the Cabinet Office, Government Digital Service, Her Majesty’s Revenue and Customs (HMRC), Northern Ireland Innovation Lab, Scottish Enterprise, Welsh Government, Cardiff City Council, Essex County Council, Ingeus, the Estonian Social Enterprise Network, the Polish Agency for Enterprise and the European Central Bank, among others.



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