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Promincor - Lingerie Française

The second edition of The French Lingerie Loft, an exciting pop-up concept that plays host to 14 of the most innovative and stylish French lingerie brands all in one space, will take place in Central London from Friday 18th – Sunday 20th October 2019. 

This three-day pop-up showroom will be held at the ARBORETUM, a new eco-friendly event space (situated opposite the National Portrait Gallery moments from Trafalgar Square) where we invite you to fall in love with the latest lingerie trends and immerse yourself in the world of French lingerie. The French Lingerie Loft, London will highlight the extraordinary savoir-faire and style of the 14 French Lingerie brands represented by the Promincor – Lingerie Française organization and will include: Antigel, Antinéa, Aubade, Chantelle, Empreinte, Eprise, Epure, Implicite, Lise Charmel, Lou, Louisa Bracq, Maison Lejaby, Passionata and Simone Pérèle.  

By bringing together 14 of the most renowned French brands, Promincor – Lingerie Française has created an luxurious oasis of ‘all things lingerie’ with brand presentations, professional bra-fittings, a display of antique lingerie pieces, as well as a chance to see all the latest AW19 and SS20 lingerie collections in one space. 

This welcoming loft-style experience will also include talks on the latest lingerie trends, styling, body positivity, well-being, and influencer styling tips alongside a variety of key lingerie-related topics presented by the exhibiting brands and UK and French experts. 

In addition, there are a number of exciting workshops to get involved in from daily fashion-infused yoga classes, indulgent perfume consultations that are ‘au naturel’ to our fun and frivolous French cocktail making masterclasses.  

The French Lingerie Loft is FREE to attend by registering on event brite.

Doors open 10am-7pm Friday and Saturday and 10am-5pm Sunday.

50 VIP goodie bags will be available on a first-come, first-served basis each day. We also recommend booking early for the workshops and specialist bra fitting sessions, as demand will be high. 

The event is made possible thanks to the financial support of DEFI, the Committee for the Development and Promotion of French Clothing (

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