Rifa is a mentor, meditation teacher and women in tech advocate, organiser of successful women’s networking group SheSays Brighton and Festival Director of Spring Forward. She worked for 20 years as a digital project manager in the tech and creative industries; building large-scale websites; working at a senior level with clients such as Microsoft, Channel 4 and Action for Children and many agencies such as Clearleft, Brilliant Noise and Ribot. In Sussex Life magazine’s Top 50 inspiring women of 2018.

Rifa trained as a Sivananda yoga teacher in Kerala in 2003 and is a TM meditator. She is only one of three Oneness Meditators in the UK. She trained with Tibetan Buddhist monks in Nepal in 2000 and regularly returns to her meditation school in South India. She has taught thousands of people transformational reiki techniques.

Rifa finds these accumulated skills and techniques highly effective inside the fast-moving digital industry. She’s been running her popular classes and workshops from 2000, alongside her successful career in digital. These two parallel careers inspired the founding of Refigure.

In 2016, Rifa mentored 6 different creative teams to realise their dreams, including Small Pond recording studio, Cult Milk, Pop Up Brighton and Cannibal Hymns record label. Rifa is on the board of directors for the Lighthouse and The Marlborough and has a weekly radio show on Brighton’s Juice and TotallyRadio.com. Rifa is currently organising a 3 day festival for the digital tech and creative industries in Brighton and is a diversity champion.