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We’re an independent, family-run chain of cycle shops, based in central England. Established in 1981, we now have 12 shops, including Britain’s biggest bike shop at Whitwell, Rutland Water; two Giant brand stores; a Specialized Concept Store in Nottingham; and more shops at Grafham Water, Fineshade Wood, Peterborough, Cambridge & Northampton. We’re proud to have won many industry awards, including the Family Business Award for Retail Excellence (2015), and Best Independent Cycling Retailer (2014, 2013, 2011, 2010).

In addition to stocking all the best bike brands, including Giant, Liv, Specialized, Trek, SCOTT, Cube, Cannondale, Santa Cruz, Bianchi, Whyte and Brompton, we also offer traffic-free cycle hire, a full workshop, Body Geometry Bike Fit, custom build, and a regular calendar of free rides and seminars.

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