SINE Digital

SINE is a strategic consultancy and digital agency on a mission to grow the global live experience economy.

Operating from offices in London and New York, we specialise in live and ticketed experiences across theatre, culture, attractions and sport. We combine deep sector knowledge with technology, data, ticketing and media to fuel growth for the world’s leading brands.

We weren’t born in a boardroom, we were built backstage. We exist to dismantle outdated systems and strategies in tech, data and media – changing the trajectory of the industry and driving it forward for future generations of ticket buyers.

Our integrated services – including Media Mix Modelling, AI Creative Insights, MarTech automation and real-time dashboards – give brands clarity, control and a sharper commercial edge. We cut waste, optimise media and drive measurable results.

We’re proud to work with the world’s leading entertainment brands including Tottenham Hotspur, Royal Ballet & Opera, LW Theatres, Sonia Friedman Productions, Seaview, Runaway Productions and ATG Entertainment – as well as productions such as Wicked, The Book of Mormon, Operation Mincemeat, The Hunger Games On Stage and many more.

Our partnerships with Google, Meta, TikTok and Microsoft keep us at the forefront of tech, data and media evolution. And as an official industry partner of King’s Business School and King’s College London, we’re dedicated to advancing industry innovation, research and talent development at the intersection of tech, data and media.

Our Future Talent Scheme is our dedicated early careers initiative. It's designed to discover, nurture and launch the next generation of marketing talent through a six-month programme. It reflects our wider commitment to equity and innovation, supporting young people from all backgrounds into digital careers.

We are restless explorers, innovators and allies.