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Taste Tripper


Taste Tripper is a brand new business launched by Jennifer Earle (


Discover London's best food and drink through an Explorer Pack - an envelope that provides all you need to taste your way through some of the best treats in the city and learn along the way.  Like a self-guided food tour that you can experience whenever it's convenient for you.



We love exploring cities. We really love food.

Chocolate brownie by Taste Tripper. Exploring London.

Absolutely our favourite way to discover a city is through its food. We’ve spent hours exploring online for restaurants and cafés we must visit during trips away, drawing our own maps and creating and sharing spreadsheets to try and hit up as many places as possible during each trip. Then we spend a lot of time wandering randomly when we’re there, too. All the research is pretty time consuming. When you arrive, the pressure to get to everything or narrow things down can also be exhausting.   

We’ve lived in London for more than a decade and still not tried everything on our wish list. Knowing what to do in a new city is even more overwhelming. Sometimes we’ve taken three buses to get across a new city only to be disappointed with what we find.  

Freedom to explore on your own terms 

We know that fitting scheduled tours or events into your visit doesn’t always work. We wanted to offer a way to give you the insight of a local guide and a personally selected set of things you really must taste; things for you to try on your own time, when you’re ready.  Best of all, if you don’t get to every location in one day, you can finish your self-guided tour on the next one or come back weeks later. After all, you have 9 months to use all of the vouchers.

We have tried to combine the freedom of wandering at will, with a food-related objective. Each Taste Tripper pack includes a selection of artisan highlights to give you a taste experience of the city. You can seek them all out in one day in an orienteering-style adventure or stop in to each when you’re in the area visiting some other city sight.

Exploring London with Taste Tripper. London architecture in Chelsea.

Getting to know the city, its people and the food 

We’ve included a few random London facts that you might want to investigate further whilst you’re stopping in for your taste samples.  There’s also a little insight into the shops, cafés or its founders, too. We like to celebrate the artisans.  

Each partner location card provided in the pack has the Taster and the Deal  written on the front. The Taster could be an award-winning chocolate truffle, a fierce shot of espresso or a half-pint of delicious beer, depending on the pack you chose. The Deal can offer you the possibility to buy a box of chocolates for someone special back home, add that delicious-looking piece of cake to your coffee order or get 10% off your food bill.  

Each Taster and Deal can be activated on your phone onsite, so you do not need to worry that you left the vouchers at home.

The printed map will feature your locations and will help give you an idea of in which part of the city you can find them.

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