As a Business Coach I work with businesses that want to grow and can benefit from some help to do it. In my personal experience business owners are never short of ideas whether that's ideas about new services or products, ideas for better systems to help them be more efficient, ideas for new marketing to help them find new clients, or ideas about how they're going to work less hours and stop spinning so many plates!
The bigger challenge is knowing which idea to work on first or understanding which one's actually a complete red herring. So that's where I come in - turning those ideas into actual concrete actions. Helping business owners take simple steps to overcome the overwhelm that's so common in running your own business.
My mission is to help small businesses become more efficient and more profitable but the reason that I want to do that is that I'm a massive advocate of having a genuine work-life balance. Running a business should help you have a better life, not take over it completely! Helping clients to take a day off every week with their kids or finally have the money to book their first holiday for years, or lose a stack of weight because they're so much happier in themselves. Those are the real reasons I love what I do.