The New Citizenship Project

The New Citizenship Project is an innovation company, established in 2014 to help create a participatory society where consumerism isn’t the default for the way we engage as individuals and organisations. Founded by brand purpose experts Jon Alexander and Irene Ekkeshis, we use creative strategy to promote the role of the citizen and
encourage better participation in society.

We want to reclaim the idea of the ‘Citizen’. Studies show that when we think of ourselves as just consumers, we’re less likely to tackle society’s biggest problems, from climate change to international inequality.

When we think of ourselves as citizens, we’re more likely to participate, volunteer and come together to make our society stronger and more effective.

Our consultancy work gathers a variety of organisations around a shared question - and then works with them collaboratively, using innovation practice and creative strategy to develop ways to answer the question. We then work with those organisations to prototype Citizen ideas in their organisation. 

The New Citizenship Project is an innovation company, established in 2014 to help create a participatory society where consumerism isn’t the default for the way we engage as individuals and organisations. Founded by brand purpose experts Jon Alexander and Irene Ekkeshis, we use creative strategy to promote the role of the citizen and
encourage better participation in society.

We want to reclaim the idea of the ‘Citizen’. Studies show that when we think of ourselves as just consumers, we’re less likely to tackle society’s biggest problems, from climate change to international inequality.

When we think of ourselves as citizens, we’re more likely to participate, volunteer and come together to make our society stronger and more effective.

Our consultancy work gathers a variety of organisations around a shared question - and then works with them collaboratively, using innovation practice and creative strategy to develop ways to answer the question. We then work with those organisations to prototype Citizen ideas in their organisation. 

Events

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