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Triumph Factory Visitor Experience



The Triumph Factory Visitor Experience is the home of Triumph, where you'll get the full story in our unique immersive visitor experience. It's here that you'll see how we make motorcycles, get up close to some of the most iconic Triumphs of all time, and enjoy a priceless collection of motorcycle memorabilia brought together exclusively for our visitors. The Visitor Experience itself is free to visit.


However, you can buy tickets for The Triumph Factory Tour. This is the perfect experience if you've ever wanted to venture beyond those legendary factory security doors. This fully guided tour really does take you from concept to manufacturing and final assembly to see for yourself where world-renowned Triumph motorcycles are created and built.


Coronavirus (COVID-19)

Due to the unprecedented coronavirus (COVID-19) guidelines announced by the Government recently, we have temporarily closed the Triumph Factory Visitor Experience and postponed all Triumph Factory Tours scheduled within the next few weeks.


We will of course honour all existing Factory Tour bookings, and will be contacting everyone affected to offer replacement voucher codes that can be used for re-booking at a later date.
We apologise for any inconvenience.


For up to date information on our Factory Visitor Experience and programmes of tours, please visit


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