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TrueStart is a central London based investment hub specifically designed to support innovation in the retail and consumer sectors, bringing together the brightest young minds and startups under one roof in order to create the products and solutions that will transform the future of these industries.


TrueStart aims to attract the very best entrepreneurs in Europe to accelerate the growth profile of their startups towards industry leadership.


TrueStart is part of the True Capital investment group, a retail and consumer sector specialist investment manager, providing significant additional benefits to our entrepreneurs.


Our network is one of the key parts of our offering. You can have the best idea in the world, but without the right contacts (or "door-openers" as we like to call them) it might never see the light of day.


As part of the TrueStart family, you'll have our support for your entire journey. We will help connect you to leading industry thinkers and operators to help you develop and refine your proposition and when you're ready we'll help open doors and drive your pipeline by getting you in front of the right decision makers.


TrueStart operates a bi-annual accelerator programme, The Collection, through which early stage businesses gain access to cash, mentorship, office space and more for four months. The Collection offers two options for funding: £80k (this includes a £30k service fee), or for those businesses that have already raised funds but want access to the programme and TrueStart network, £0 cash for 3% equity. Applications for the Summer Collection are open from February 27th 2017 to 23rd April 2017

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