We are Unity and we are a new kind of creative agency. We believe people are the most powerful media channel on the planet. Media that can’t be bought, but has to be earned – this requires a new approach. There are 7.2bn people on earth. Rather than trying to broadcast to all, it’s much more effective to start a conversation. In the 21st century, it’s those brands that connect, rather than target, who are winning. Today, people don’t just buy brands, they buy into brands. They want to be a part of the campaign; they want a voice and want their needs met at a deeper level. Don’t just take our word for it. For the last three years we have been the most awarded agency in the UK, and ranked number one worldwide for creative effectiveness.