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VisitScotland, the national tourism organisation for Scotland, has as its main aim to contribute significantly to the advancement of Scottish tourism by giving it a real presence in the global marketplace and benefiting the whole of Scotland.

It works closely with individual businesses, public agencies and local authorities and other tourism stakeholders to maximise the economic benefits of tourism to Scotland through:


  • marketing Scotland to the world through international and UK campaigns, directed by a strategy designed to maximise the economic impact on Scotland's economy


  • providing information and inspiration to visitors through print, websites, an outreach programme, iCentres, Quality Assurance and advice we give to businesses


  • working closely with tourism businesses and other partners to make sure that their activities are aligned with the national strategy, and that we’re all working towards a common goal


Get in touch
Twitter: @VisitScotNews

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