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VisitScotland

Tourism is leading economic transformation across Scotland andis the heartbeat of the Scottish economy. It causes a ripple effect which touches every industry and community, creating employment and economic growth in sectors out with those traditionally associated with tourism. Scotland’s visitor economy is worth £11 billion and employs 217,000 people.

VisitScotland has a crucial role to play in helping to deliver the Scottish Government’s core purpose of creating a more successful country by increasing sustainable economic growth.

We are an ambitious organisation, working with a broad range of stakeholders and innovators to identify opportunities to accelerate growth, increase quality and service, encourage innovation, and position Scotland on the global stage in a consistent and appealing manner. 

VisitScotland delivers global marketing activity, supports local tourism businesses, attracts national and international events, provides inspiration for visitors and aims to make tourism inclusive and accessible for all.

Partnership and collaboration is vital to Scottish tourism and we work with local industry to develop and deliver innovative initiatives that grow the visitor economy.

Get in touch
Twitter: @VisitScotNews
Linkedin:
http://www.linkedin.com/company/visitscotland

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