World Whisky Day was the brainwave of Scottish student Blair Bowman, who, in 2012, wanted to create a global celebration of whisky.
The first World Whisky Day saw hundreds of thousands of people share their passion and curiosity for whisky on social media, and it's got bigger and bigger ever since.
In 2016, World Whisky Day reached 35 million people on Twitter and 20,000 people attended World Whisky Day events across seven continents (even Antarctica) with loads of celebrities getting involved.
We encourage people to try a whisky (or whiskey) and explore the drink's amazing history. Everyone is welcome – there's no whisky snobbery here – and we support responsible drinking.
World Whisky Day, which takes place on the third Saturday of May, continues to be celebrated by Blair and run in collaboration with Hot Rum Cow, a beautiful magazine that celebrates adventures in the world of drinking.