Skip Main Navigation

How to collect email opt-ins to help you comply with laws in your area

Feature Availability: This article discusses a feature only available for Eventbrite Professional and Premium organizers.
Learn more about upgrading

It's important that you send invitations and emails in accordance with all applicable laws globally, including anti-spam laws. Eventbrite’s email tools are flexible enough to allow you to collect attendee opt-ins with each event. From your Manage page, go to Order Options, select "Order Form". Then click the "Customise Checkout questions" toggle and select "Add custom question". You can create an email opt-in question to collect consent from attendees to receive your future email communications.

NOTE: These opt-ins are collected on a per attendee basis with each event. It's possible an attendee that consents to receive email marketing during a specific event registration, may later unsubscribe, or choose not to receive marketing emails when asked the same question during a future event registration. You should continue to monitor your email marketing lists to ensure they remain up to date. See Steps 11-13 for eblink{how to reference=>} and eblink{where to remove=>} on Eventbrite.

1. Go to your Manage page.

Event creators can log into their Eventbrite account eblink{here=> target=_blank}. Then select your event.

2. Go to "Order Form" (under Order Options).

From the options menu, scroll to the "Order Options" section.

NOTE: If your eblink{event schedule has multiple dates/times=>}, email opt-in questions created will apply to all individual events in your schedule.

3. Collect information for the buyer only or for each attendee.

If you want to be able to email every attendee to your event, make sure you’re collecting information from "Each Attendee". If you only want to contact those who purchase tickets, just collect from the "Buyer Only".

TIP: You can also eblink{collect additional information=>} (like addresses, work information, and more) when you collect information from the "Buyer Only" or "Each Attendee."

4. Select the "Customise Checkout questions" toggle. Then click "Add custom question".

5. Enter your question to collect email opt-ins.

Click the field under "Question prompt" to enter your email opt-in question. For example, "Please check the box next to each type of email communication you consent to receive from ________. If you leave any boxes unchecked, you won't receive those types of emails from our company/organisation."

TIP: A reminder email is automatically scheduled to get sent 48 hours before your event, but you can delete this email to ensure those who've opted out of your email communications don't receive it. To do this, go to your Manage page and select "Emails to Attendees". Then choose "Delete" next to the 48-hour reminder email.

6. Make sure the "Checkboxes" question type is selected.

The "Checkboxes" question type is selected by default, but you can use the drop-down menu under "Question type" to make sure. Checkboxes let users select more than one answer.

PRO TIP: Choice limits on custom questions restrict the number of people who can select an answer option. To make sure each person registering can opt in to receive your email communications, leave the box next to "Limit quantity for each choice" un-checked.

7. Enter all the types of email communications you send out as options available.

Click the fields under "Options available" to create your email opt-in options. For example: • Event Communications — Consent to receive reminder emails, important event updates, and other email communications related to your event. • Marketing Communications — Consent to receive email newsletters, emails about your other events, and other types of electronic marketing communications.

NOTE: If you send other types of email communications, create additional email opt-in options by selecting "Add Another Option".

8. Show the question for all ticket types and on the order confirmation.

Showing your email opt-in question for attendees buying any ticket type is the default, but you should also show attendees their selections on the eblink{order confirmation email=>}.

TIP: Make sure to eblink{customise your order confirmation message=>} to include a note to attendees who’ve opted out of event communications, and how to reach out to you or get event updates.

9. Click "Save".

TIP: You can edit the question at any time by selecting the settings icon, or delete it by selecting the trash can icon. Any information you've already collected from attendees with completed orders won't change.

10. The email opt-in question shows on the order form.

The email opt-in question you created shows on the order form when people register. A red asterisk appears next to the question to note a response is required.

PRO TIP: If you're using our eblink{Eventbrite Organiser iOS mobile app=>} to eblink{sell tickets at your event=>}, you can eblink{collect this information from attendees=>} by tapping the switch on the "Account Settings" tab.

11. View answers to attendee responses.

To view the answers to your email opt-in question, eblink{run an Attendee Summary report=>} and export the report to Excel. Once exported, you can sort your attendee list by answer to easily see which attendees opted to receive your email communications.

12. Remove people who opted out from any contact lists.

Review your eblink{contact lists=>} and eblink{delete=>} the addresses that have opted out of your email communications. It's important to keep contact lists updated before sending any eblink{invitations=>} or eblink{emails=>} to ensure that only those who opted in receive them.

NOTE: As you're cleaning your contact lists, delete all email addresses with a status of "Bounced," "Unsubscribed," "Complaint," and "Undelivered/Blocked."

13. Remove people who opted out when sending emails through Eventbrite.

When you eblink{send emails to attendees of an event=>}, you’re defaulted to send to everyone who completed an order. To ensure you only email attendees who opted in, use the drop-down menu under "To" and choose "Specific Attendees". Then check the box next each person who's opted to receive your communications.

Related articles

Still have questions? Our team can help. Contact us.