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How to use the Analytics tool

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Updated by Leah F. on 06/12/2017

Feature Availability: This article discusses a feature only available for Eventbrite Professional and Premium organizers.
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When it comes to data, especially regarding your sales, having the ability to slice and dice information into charts and reports helps you gain the exact insights you’re looking for. Our Analytics tool gives you the power to harness all of that data through greater visibility, so you can make more informed decisions for future events. With the tool, you can focus on sales or attendees over a period of time, related to a specific event or multiple events, and group and filter data based on various options (ticket type, location, etc.).

TIP: Be sure to use our other reporting tools, like eblink{Event Reports=>https://www.eventbrite.co.uk/support/articleredirect?anum=3505} and eblink{Orders=>https://www.eventbrite.co.uk/support/articleredirect?anum=6549}, to view and export information related to your events.

PRO TIP: While you can get a sense of the Analytics tools with our eblink{Essentials package=>https://www.eventbrite.co.uk/organizer/essentials}, you can only see results by ticket type and across multiple events with our eblink{Professional=>https://www.eventbrite.co.uk/organizer/professional} and eblink{Premium=>https://www.eventbrite.co.uk/organizer/premium} packages.

NOTE: The option to group by city, state/province, or country is only available when running analytics on attendees—not sales.

1. Go to your Manage page.

Manage Events is the third option in the account menu, and the Manage link is located under your event's name.
Manage Events is the third option in the account menu, and the Manage link is located under your event's name.

After eblink{logging in=>https://www.eventbrite.co.uk/login target=_blank} and eblink{creating an event=>https://www.eventbrite.co.uk/support/articleredirect?anum=5035}, click or tap on your event from the Manage Events page, then select "Manage."

2. Select Analytics (under Analyse).

Analyse is the fifth section in the Options Menu, and the Analytics link is first in this section.
Analyse is the fifth section in the Options Menu, and the Analytics link is first in this section.

Scroll to the middle of the options menu and click on "Analyse." Then select "Analytics."

3. Choose how to view your data.

With Analytics, you can, choose to view data for: • "Sales" • "Attendees" • "Traffic" - Shows you the number of page views your event listing had. • "Sales Channel" - Shows you where your sales originated from (for example, a Google search or the Eventbrite Android app).

NOTE: The Traffic report updates every 4 hours and only shows page views to your event listing through a desktop or mobile browser—not through the eblink{Eventbrite apps=>https://www.eventbrite.co.uk/eventbriteapp/}. If customers register through eblink{widgets=>https://www.eventbrite.co.uk/support/articleredirect?anum=3442} on your website, they also won't show up as page views.

4. Set a time period of interest.

Select the time period you'd like to view data for: • Last 30 days • Last 60 days • Last 90 days • All time • Custom date range

5. Select the events you want to see data for.

You can view data related to: • This event only • All events • All live events • All ended events You can also drill down to select specific events from "all events," "live events," or "ended events."

NOTE: Reports across multiple events may take longer to load.

6. Group your data.

You can group data to customise your view. The options will differ based on what type of data you're pulling. (Remember, your data options are sales, attendees, traffic, or sales channel.) Click on "Group By" to view your options.

TIP: Grouping doesn't limit what data is shown, only how it's displayed.

7. Filter your data.

You can filter data by ticket type for further insight.

PRO TIP: When filtering by ticket type, click "Select #" (where # represents the total number of ticket types) to select all.

8. Choose how to show chart data.

You have a few options when showing your chart data. For example, when viewing "Sales," you can show "Quantity sold," "Gross sales," or "Net sales." When viewing "Attendees," you can show "Number of Attendees" or "Number of Orders."

9. Optional: Download your data.

You can download your Analytics data by choosing "Export Chart" (visual) or Export Data (CSV file spreadsheet) at the bottom of the page.

NOTE: "Export Chart" is not available when viewing data for attendees. Instead, download your data using "Export Data" and eblink{take a screenshot=>http://www.take-a-screenshot.org/} of the chart to accompany it.

10. Optional: Manage Orders or Manage Attendees.

When viewing sales data, you have the option to Manage Orders. Clicking the button directs to your eblink{Orders report=>https://www.eventbrite.co.uk/support/articleredirect?anum=6549} where you can eblink{update attendee information=>https://www.eventbrite.co.uk/support/articleredirect?anum=27564}, eblink{process refunds=>https://www.eventbrite.co.uk/support/articleredirect?anum=3399}, and even eblink{resend order confirmations=>https://www.eventbrite.co.uk/support/articleredirect?anum=3427} to attendees (or a colleague that requested it for reference). When viewing attendee data, you have the option Manage Attendees. Clicking the button directs to your Attendee Geography report—a custom version of your event's eblink{Attendee Summary=>https://www.eventbrite.co.uk/support/articleredirect?anum=3505} report. Feel free to customise the events (Select Events > Show events) and/or columns of information (Configure Columns > Show columns) shown on the report based on the options available and eblink{information collected=>https://www.eventbrite.co.uk/support/articleredirect?anum=3262} from attendees.

NOTE: The location (city, state, and country) is determined by the attendee's IP address (shown on the Attendee Geography report as "IP Location"). Please note that IP addresses are sensitive information, so you won't see the exact IP address, only the associated city, state, and country location.

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