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Promote your event with email campaigns

Eventbrite LogoUpdated by Devin W

Category: Promotional Tools & Email Invitations

Use email campaigns to notify potential customers about your events. Go to “Marketing” and click “Email your audience” to get started. Select “New campaign” to set up a new email campaign, or click a sent campaign to see how it’s doing.

NOTE: This article is for email campaigns, Eventbrite’s latest email promotion feature. If you are still using email invitations, eblink{view these steps instead=>}. If you use Eventbrite Music, follow eblink{these steps=>}.

<h2 id="01">Check before you start</h2> <p>☑️  You can email up to 2,000 subscribers per day. If your subscriber list has more than 2,000 email addresses, it will send over the course of several days. </p> <p>☑️  Eventbrite’s mail servers send out emails in order of send time. If your campaign shows as “Sending”, it will be sent within a couple of hours.</p> <p>☑️  Once a campaign is sent, it cannot be canceled.</p> <h2 id="02">Create a new email campaign</h2> <h3 id="02-1">1. Go to “Marketing”.</h3> <p>Go to eblink{<b>Manage my events</b>=&gt; target=_blank} in your account. Then click <b>Marketing</b>.</p> <h3 id="02-2">2. Click “Email campaigns”.</h3> <h3 id="02-3">3. Click “New campaign”.</h3> <h3 id="02-4">4. Customise your campaign email.</h3> <p>Under <b>Content</b>, review the following:</p> <ul><li><b>Campaign name — </b>Your campaign name won’t be shown to your subscribers. </li><li><b>Subject  —</b> Add a subject line for your campaign.</li><li><b>From —</b> Add the sender email address. </li><li><b>Reply-to email address — </b>Add the email address that you want to receive replies. </li><li><b>Header —</b> Add an image to grab the subscribers’ attention.</li><li><b>Custom message —</b> Use the default message or add a custom message to tell your subscribers why they should attend your events. Use the formatting options to adjust the size and style of your text.</li><li><b>Events — </b>Select an event to include it in your campaign. Click the three-dot icon to feature it or add an RSVP option.</li><li><b>Organiser info —</b> Add information about your company or organisation. To ensure high deliverability on your emails, some information is required.</li></ul> <p>Under <b>Style</b>, customise how your email campaign looks.</p> <ul><li><b>Background image —</b> Add an image that appears behind your email content.</li><li><b>Colours —</b> Choose the theme and other colours used.</li></ul> <p>Click <b>Send test email</b> to see what your subscribers will receive. Then, select <b>Continue</b> when you’re satisfied with your email.</p> <h3 id="02-5">5. Add campaign recipients.</h3> <p>Choose at least one subscriber list to send your email campaign. Select an existing list or click <b>Create new subscriber list</b>. Then choose between the following:</p> <ul><li>Upload a CSV file </li><li>Manually add subscribers</li><li>Import attendees from your past events </li></ul> <p>If the same user is listed in multiple subscriber lists, they’ll only be sent the email once. You can email up to 2,000 subscribers per day.</p> <h3 id="02-6">6. Schedule or send your email campaign.</h3> <p>Choose a date and time to schedule the email or send it immediately.</p> <h3 id="02-7">7. Check on the status of your campaign.</h3> <p>View your campaign under “Campaigns”. To duplicate a campaign or delete a draft, click the three-dot icon.</p> <ul><li><b>Draft: </b>This campaign has not been sent yet.</li><li><b>Scheduled:</b> This campaign is scheduled to send.</li><li><b>Sending:</b> This campaign is currently being sent.</li><li><b>Sent:</b> All emails have been sent on this campaign.</li></ul> <h2 id="03">Review your email campaign.</h2> <h3 id="03-1">1. Go to “Email campaigns”.</h3> <p>From eblink{<b>Marketing</b>=&gt; target=_blank}, click <b>Email your audience</b>.</p> <h3 id="03-2">2. Click your email campaign.</h3> <p>The campaign overview gives you a quick view of how well your campaign is doing. Hover over the <b>ⓘ</b> (information) icons for more details.</p> <h3 id="03-3">3. View the delivery report.</h3> <p>The delivery report shows the status of each sent email.</p> <ul><li><b>Sent</b>: Eventbrite sent the email but haven’t confirmed it was delivered.</li><li><b>Delivered</b>: Eventbrite confirmed the recipient successfully received the campaign.</li><li><b>Opened</b>: The recipient opened, loaded the images in the email, and viewed your campaign.</li><li><b>Clicked</b>: The recipient clicked the link to view your event page or unsubscribe.</li><li><b>Bounced</b>: The email address was invalid or the recipient’s inbox was full.</li><li><b>Unsubscribed</b>: The recipient unsubscribed.</li><li><b>Complaint</b>: The recipient marked the campaign as spam.</li><li><b>Undeliverable</b>: The attempt to deliver the email campaign was otherwise unsuccessful.</li></ul> <h3 id="03-4">4. View RSVPs.</h3> <p>If you turned on RSVPs, you’ll see your subscribers’ responses under “RSVP responses”.</p> <h2 id="04">Related articles</h2> <ul><li><a href="" target="_blank">Create and manage a subscriber list</a></li><li><a href="" target="_blank">Email your registered attendees</a></li><li><a href="" target="_blank">Add Mailchimp to your Eventbrite account</a></li></ul>

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