Promote your event with email campaigns

Use email campaigns to notify potential customers about your events. Go to “Marketing” and click “Email your audience” to get started. Select “New campaign” to set up a new email campaign, or click a sent campaign to see how it’s doing.

<h2 id="01">Check before you start</h2> <p>☑️  By default, you can send up to 2,000 emails per day. If you subscribe to <a href="https://www.eventbrite.com/boost/" target="_blank">Eventbrite Boost</a>, you send up to 6,000 emails per day. Make sure to <a href="https://www.eventbrite.com/support/articleredirect?anum=7506" target="_blank">maintain healthy email habits</a> or limits may be placed on your account.</p> <p>☑️  Eventbrite’s mail servers send out emails in order of send time. If your campaign shows as “Sending”, it will be sent within a couple of hours.</p> <p>☑️  Once a campaign is sent, it cannot be canceled.</p> <h2 id="02">Create a new email campaign</h2> <h3 id="02-1">1. Go to Manage my Events.</h3> <p>Log in to your Eventbrite account and select <a href="https://www.eventbrite.com/myevents" target="_blank">Manage my events</a> from your account menu.</p> <h3 id="02-2">2. Go to your Marketing workspace.</h3> <p>From the left navigation menu, select the Marketing icon.</p> <h3 id="02-3">3. Click “Email campaigns”.</h3> <h3 id="02-4">4. Click “New campaign”.</h3> <h3 id="02-5">5. Customize your campaign email.</h3> <p>Under <b>Content</b>, review the following:</p> <ul><li><b>Campaign name — </b>Your campaign name won’t be shown to your subscribers. </li><li><b>Subject  —</b> Add a subject line for your campaign.</li><li><b>From —</b> Add the sender email address. </li><li><b>Reply-to email address — </b>Add the email address that you want to receive replies. </li><li><b>Header —</b> Add an image to grab the subscribers’ attention.</li><li><b>Custom message —</b> Use the default message or add a custom message to tell your subscribers why they should attend your events. Use the formatting options to adjust the size and style of your text.</li><li><b>Events — </b>Select an event to include it in your campaign. Click the three-dot icon to feature it or add an RSVP option.</li><li><b>Organizer info —</b> Add information about your company or organization. To ensure high deliverability on your emails, some information is required.</li></ul> <p>Under <b>Style</b>, customize how your email campaign looks.</p> <ul><li><b>Background image —</b> Add an image that appears behind your email content.</li><li><b>Colors —</b> Choose the theme and other colors used.</li></ul> <p>Click <b>Send test email</b> to see what your subscribers will receive. Then, select <b>Continue</b> when you’re satisfied with your email.</p> <h3 id="02-6">6. Add campaign recipients.</h3> <p>Choose at least one subscriber list to send your email campaign. Select an existing list or click <b>Create new subscriber list</b>. Then choose between the following:</p> <ul><li>Upload a CSV file </li><li>Manually add subscribers</li><li>Import attendees from your past events </li></ul> <p>If the same user is listed in multiple subscriber lists, they’ll only be sent the email once. You can email up to 2,000 subscribers per day.</p> <h3 id="02-7">7. Schedule or send your email campaign.</h3> <p>Choose a date and time to schedule the email or send it immediately.</p> <h3 id="02-8">8. Check on the status of your campaign.</h3> <p>View your campaign under “Campaigns”. To duplicate a campaign or delete a draft, click the three-dot icon.</p> <ul><li><b>Draft: </b>This campaign has not been sent yet.</li><li><b>Scheduled:</b> This campaign is scheduled to send.</li><li><b>Sending:</b> This campaign is currently being sent.</li><li><b>Sent:</b> All emails have been sent on this campaign.</li></ul> <h2 id="03">Review your email campaign.</h2> <h3 id="03-1">1. Go to “Email campaigns”.</h3> <p>From eblink{<b>Marketing</b>=&gt;https://www.eventbrite.com/organizations/marketing target=_blank}, click <b>Email campaigns</b>.</p> <h3 id="03-2">2. Click your email campaign.</h3> <p>The campaign overview gives you a quick view of how well your campaign is doing. Hover over the <b>ⓘ</b> (information) icons for more details.</p> <h3 id="03-3">3. View the delivery report.</h3> <p>The delivery report shows the status of each sent email.</p> <ul><li><b>Sent</b>: Eventbrite sent the email but haven’t confirmed it was delivered.</li><li><b>Delivered</b>: Eventbrite confirmed the recipient successfully received the campaign.</li><li><b>Opened</b>: The recipient opened, loaded the images in the email, and viewed your campaign.</li><li><b>Clicked</b>: The recipient clicked the link to view your event page or unsubscribe.</li><li><b>Bounced</b>: The email address was invalid or the recipient’s inbox was full.</li><li><b>Unsubscribed</b>: The recipient unsubscribed.</li><li><b>Complaint</b>: The recipient marked the campaign as spam.</li><li><b>Undeliverable</b>: The attempt to deliver the email campaign was otherwise unsuccessful.</li></ul> <h3 id="03-4">4. View RSVPs.</h3> <p>If you turned on RSVPs, you’ll see your subscribers’ responses under “RSVP responses”.</p> <h3 id="03-5">5. Optional: Resend your campaign.</h3> <p>You can resend your campaign to people based on how they responded. To resend your campaign:</p> <ol><li>Go to the Overview for your campaign.</li><li>Select &quot;Retarget subscribers&quot;.</li><li>Choose which segments you&#39;d like to send to.</li><li>Click &quot;Next&quot;.</li><li>Review your campaign details.</li><li>Click &quot;Resend campaign&quot;.</li></ol> <p>When you review your campaign details, you can update your subject line and choose when to send the campaign.</p> <h2 id="04">Related articles</h2> <ul><li><a href="https://www.eventbrite.com/support/articleredirect?anum=41418" target="_blank">Create and manage a subscriber list</a></li><li><a href="https://www.eventbrite.com/support/articleredirect?anum=3327" target="_blank">Email your registered attendees</a></li><li><a href="https://www.eventbrite.com/support/articleredirect?anum=3888" target="_blank">Add Mailchimp to your Eventbrite account</a></li></ul>