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How to increase ticket sales with an affiliate program

Antwonne

Updated by Antwonne D. on 17/09/2015

Turn your attendees into promoters by creating an affiliate program in the Manage section of your event. With an affiliate program, you can set a referral fee promoters earn for each ticket sold (gross amount the attendee pays) to your event that’s driven by their specific affiliate link. When you’re ready to promote your affiliate program, post the affiliate program link on your event listing or invite specific contacts to join your program.

TIP: Take a look at eblink{common Eventbrite-generated tracking links=>https://www.eventbrite.co.uk/support/articleredirect?anum=4370} that might appear for your event.

PRO TIP: With an affiliate program, promoters will be able to see the progress and earnings associated with their specific affiliate to promote your event. To control the visibility of this information, consider creating a specific traffic link for each promoter instead using eblink{Tracking Links=>https://www.eventbrite.co.uk/support/articleredirect?anum=3296}.

NOTE: The event organiser and affiliate program owner (not Eventbrite) is responsible for paying affiliates. Payment can be handled via PayPal, but is conducted entirely outside of Eventbrite.

Create an affiliate program for your event

1. Go to your Event Dashboard.

After eblink{logging in=>https://www.eventbrite.co.uk/login}, click or tap on your event from the Manage Events page. Then select Manage to go to your Event Dashboard.

NOTE: If you created your event by eblink{copying an event=>https://www.eventbrite.co.uk/support/articleredirect?anum=3268}, affiliate programs from the previous event will copy to your new event. Make sure to review "Affiliate Programs" on your event's Manage page to make any adjustments needed.

2. Click Affiliate Programs under Invite & Promote from the left-hand menu.

TIP: As a eblink{subuser=>https://www.eventbrite.co.uk/support/articleredirect?anum=3210}, you'll need permissions (e.g., "Manage affiliate links") to see this option on the Manage page and create affiliate programs.

NOTE: The Affiliate Programs feature is not available for events with an eblink{event schedule with multiple dates/times=>https://www.eventbrite.co.uk/support/articleredirect?anum=3467}. Instead, eblink{create promotional tracking links=>https://www.eventbrite.co.uk/support/articleredirect?anum=3296} to accommodate sales generated by promoters.

3. Name and create an affiliate program for your event.

Enter the Code of your affiliate program, the Referral fee you'll pay to an affiliate for each attendee they refer to your event, and any Additional notes you would like potential affiliates to see in the program details. When you’re done, click Create.

4. Share the affiliate program sign-up link with prospective promoters.

Use the Invite Affiliates option in the Quick Actions drop-down menu to send an email invitation to up to 20 email addresses at a time and/or click the Affiliate Name on the Manage affiliate programs screen and copy the specific sign-up link to share online.

Promote your affiliate program

1. Post the affiliate program sign up link on your event listing and website

Copy and paste the specific sign-up link and details for your affiliate program directly on your event listing, website, and even the order confirmation email sent to attendees after completing registration. Clicking the link directs to the sign up page, where affiliates can join your program.

2. Use Quick Actions to invite affiliates.

Select Invite Affiliates from the Quick Actions dropdown menu next to the name of your affiliate program to send a customised email invitation for your affiliate program to your contacts.

3. Create an email invite for affiliates.

4. Contacts receive the invite and sign up.

When your contacts receive the affiliate program invitation and click on the link to sign up, they will be prompted to log in to their Eventbrite account (if they already have an account) or to sign up for an Eventbrite account (if they haven't yet created one).

5. Contacts go to the Event Affiliate Program screen.

On this screen, they will find their unique referral link to send out to their contacts. The affiliate will receive credit for any ticket sales that come through their unique referral link, and can track the performance of their link in the stats shown on this Event Affiliate Program screen. The affiliate can also add their PayPal email address — where you should direct payout outside of Eventbrite — by clicking on the Payout Methods link in the Account Settings tab.

PRO TIP: The Event Affiliate Program can also be accessed when logged in to their account by clicking the Account Menu at the top of the page, selecting Account Settings, and choosing Event Affiliate Program in the Options Menu.

NOTE: You won't be able to see the specific link the affiliate is provided to promote your event. If you need this information, consider contacting them via the email they used to sign up for your event affiliate program.

Reconcile payments due for referral sales

1. Monitor the success of your affiliate program.

Return to your event's Manage page and select Affiliate Programs (under Invite & Promote). Here, you'll see an overview of the success of your affiliate program.

2. Issue payments due to affiliates for promoted sales.

Locate the Quick Actions dropdown to the right of your affiliate program and select View Users. Any amounts due to affiliates will be displayed for reference, and if they've added their PayPal email address in the Payout Methods section of their account, you'll see their email address with a PayPal logo next to it. Log in to your PayPal merchant account to issue a direct payment to the affiliate for any amounts "Due".

NOTE: Affiliate referral totals due are automatically adjusted when you process a refund for the associated order(s). If your event doesn't have a stated "No Refunds" refund policy, consider settling referral payments after your event completes.

3. Mark the affiliate's balance as "Paid".

Once you've issued payment to your affiliate, you'll want to mark the balance as paid. Simply select "Mark Balance as Paid" in the Quick Actions dropdown and confirm in the window that you'd like to complete.

TIP: Simply marking a balance as paid will not issue payment to the affiliate, so be sure to do so from your PayPal merchant account to the PayPal email address they've provided in order to ensure they receive payout, and that your affiliate program complies with our eblink{Terms of Service=>https://eventbrite.com/tos}.

NOTE: Once you've marked a balance as paid, this will reflect the amount "Due" in the "Paid" column to the right of the affiliate's information and sales data. Also, keep in mind there is not a way to undo this action to reflect the "Paid" amount as an amount "Due".

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