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Increase ticket sales with an affiliate program

Go to the Affiliate Program section of your event. Create an affiliate program and set a referral fee that promoters earn for each ticket sale they generate. Use the invite option to invite promoters to join your affiliate program and when they do, they'll receive a unique event URL (link) to promote.

TIP: eblink{Learn about other tools to market and promote events=>https://www.eventbrite.co.uk/apps/categories/marketing-and-promotion/}.

Create an affiliate program for your event

1. Log into your account.

Event creators can log into their Eventbrite account eblink{here=>https://www.eventbrite.co.uk/myevents target=_blank}.

2. Select your event.

NOTE: Eventbrite Music — if you’re not defaulted to the Events page (where events for the selected organisation show), eblink{switch your organisation=>https://www.eventbrite.co.uk/support/articleredirect?anum=41411} in the top-right of the screen. Then click “Events”.

3. Click "Affiliate Programs" (under Invite & Promote).

A couple of things to note: • If you copied an event to create this event, affiliate programs from the previous event will show in this section. Make any adjustments needed. • Specific permissions (e.g., "Manage affiliate links") are required to access this section. With the classic and new event creation experiences, manage permissions for subusers in the eblink{Multi-User Access=>https://www.eventbrite.co.uk/account-settings/permissions} section of Account Settings. For Eventbrite Music, you need to eblink{manage roles and permissions=>https://www.eventbrite.co.uk/support/articleredirect?anum=41413} in the eblink{Permissions=>https://www.eventbrite.co.uk/organisations/permissions} section of Organisation Settings. • The Affiliate Programs tool is not available for an event with eblink{multiple dates and times=>https://www.eventbrite.co.uk/support/articleredirect?anum=3467}. Instead, eblink{create tracking links=>https://www.eventbrite.co.uk/support/articleredirect?anum=3296} to manage sales generated by promoters.

4. Create the affiliate program. Then click "Save".

• Code Of Your Affiliate Program — Spaces, apostrophes and non-alphanumeric characters are not allowed. (e.g., earlybirdspecial, membersonly, dc121232 are acceptable while "My Affiliate Program" is not). • Referral Fee — A fixed amount or % of the ticket price that promoters earn as referral commission for sales generated through their unique event URL (link). To create an affiliate link without a referral fee, eblink{create tracking links=>https://www.eventbrite.co.uk/support/articleredirect?anum=3296}. • Additional Notes — Enter any specific information you'd like to reference in the future.

5. Invite promoters to sign up.

• Invite Affiliates — Use the "Invite Affiliates" option in the Quick Actions drop-down menu to send an email invitation to up to 20 email addresses at a time. • Generate a public 'sign up' link — Click the Affiliate Name and copy the specific sign-up link to share online.

NOTE: Totals automatically adjust when you process refunds. Set expectations with promoters that payment of referral commissions will be settled after the event completes to allow time to reconcile payment due.

Monitor performance and issue payments to promoters

1. Click "Affiliate Programs" (under Invite & Promote).

Affiliate program performance is summarized as Visits, (the number of) Affiliates, and Sales.

TIP: Promoters can track the progress of their unique promoter link in the eblink{Affiliate Program=>https://www.eventbrite.co.uk/account-settings/referrals-attendees} section of their Eventbrite account.

2. Select "View Users" (in the Quick Actions dropdown).

• Affiliate Email — The email address the promoter used to sign up for your event affiliate program. • Visits — The number of unique views generated by the promoter link. • Tickets Sold — The number of tickets sold through the promoter link. • Sales — The total amount of sales generated by tickets sold through the promoter link. • Due — The referral commission total due to the promoter. • Paid — The total paid to the promoter to date.

3. Send payment to promoters.

Payment for referral commissions earned is the responsibility of the event organiser, not Eventbrite. If the PayPal email address entered by the promoter is different from the email address used to sign up, you'll see the PayPal email address and a PayPal logo. If the PayPal email address and sign-up email are the same, no PayPal logo shows. Log into your PayPal merchant account to issue a direct payment to the promoter for the amount due.

4. Select "Mark Balance as Paid" (in the Quick Actions dropdown).

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