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Increase ticket sales with an affiliate program

Eventbrite LogoUpdated by Antwonne D

Category: Promotional Tools & Email Invitations

Go to the Affiliate Program section of your event. Create an affiliate program and set a referral fee that promoters earn for each ticket sale they generate. Use the invite option to invite promoters to join your affiliate program and when they do, they'll receive a unique event URL (link) to promote.

NOTE: The ability to create a new affiliate program or edit an existing program is no longer supported. This feature will no longer be available as of July 2021. To track affiliates, use eblink{tracking links=>https://www.eventbrite.co.uk/support/articleredirect?anum=3296}.

<h2 id="01">Create an affiliate program for your event</h2> <h3 id="01-1">1. Log into your account.</h3> <p>Event creators can log into their Eventbrite account <a href="https://www.eventbrite.co.uk/myevents" target="_blank">here</a>.</p> <h3 id="01-2">2. Select your event.</h3> <p class="text-small l-pad-vert-2 l-pad-hor-2 card l-mar-top-2">NOTE: Eventbrite Music — if you’re not defaulted to the Events page (where events for the selected organisation show), <a href="https://www.eventbrite.co.uk/support/articleredirect?anum=41411" target="_self">switch your organisation</a> in the top-right of the screen. Then click “Events”.</p> <h3 id="01-3">3. Click &quot;Affiliate Programs&quot; (under Marketing).</h3> <p>A couple of things to note:</p> <ul><li>If you copied an event to create this event, affiliate programs from the previous event will show in this section. Make any adjustments needed.</li><li>Specific permissions (e.g., &quot;Manage affiliate links&quot;) are required to access this section. With the classic and new event creation experiences, manage permissions for subusers in the <a href="https://www.eventbrite.co.uk/account-settings/permissions" target="_self">Multi-User Access</a> section of Account Settings. For Eventbrite Music, you need to <a href="https://www.eventbrite.co.uk/support/articleredirect?anum=41413" target="_self">manage roles and permissions</a> in the <a href="https://www.eventbrite.co.uk/organisations/permissions" target="_self">Team Management</a> section of Organisation Settings.</li><li>The Affiliate Programs tool is not available for an event with <a href="https://www.eventbrite.co.uk/support/articleredirect?anum=3467" target="_self">multiple dates and times</a>. Instead, <a href="https://www.eventbrite.co.uk/support/articleredirect?anum=3296" target="_self">create tracking links</a> to manage sales generated by promoters.</li></ul> <h3 id="01-4">4. Create the affiliate program. Then click &quot;Save&quot;.</h3> <ul><li>Code Of Your Affiliate Program — Spaces, apostrophes and non-alphanumeric characters are not allowed. (e.g., earlybirdspecial, membersonly, dc121232 are acceptable while &quot;My Affiliate Program&quot; is not).</li><li>Referral Fee — A fixed amount or % of the ticket price that promoters earn as referral commission for sales generated through their unique event URL (link). To create an affiliate link without a referral fee, <a href="https://www.eventbrite.co.uk/support/articleredirect?anum=3296" target="_self">create tracking links</a>.</li><li>Additional Notes — Enter any specific information you&#39;d like to reference in the future.</li></ul> <h3 id="01-5">5. Invite promoters to sign up.</h3> <ul><li>Invite Affiliates — Use the &quot;Invite Affiliates&quot; option in the Quick Actions drop-down menu to send an email invitation to up to 20 email addresses at a time.</li><li>Generate a public &#39;sign up&#39; link — Click the Affiliate Name and copy the specific sign-up link to share online.</li></ul> <p class="text-small l-pad-vert-2 l-pad-hor-2 card l-mar-top-2">NOTE: Totals automatically adjust when you process refunds. Set expectations with promoters that payment of referral commissions will be settled after the event completes to allow time to reconcile payment due.</p> <h2 id="02">Monitor performance and issue payments to promoters</h2> <h3 id="02-1">1. Click &quot;Affiliate Programs&quot; (under Marketing).</h3> <p>Affiliate program performance is summarized as Visits, (the number of) Affiliates, and Sales.</p> <p class="text-small l-pad-vert-2 l-pad-hor-2 card l-mar-top-2">TIP: Promoters can track the progress of their unique promoter link in the <a href="https://www.eventbrite.co.uk/account-settings/referrals-attendees" target="_self">Affiliate Program</a> section of their Eventbrite account.</p> <h3 id="02-2">2. Select &quot;View Users&quot; (in the Quick Actions dropdown).</h3> <ul><li>Affiliate Email — The email address the promoter used to sign up for your event affiliate program.</li><li>Visits — The number of unique views generated by the promoter link.</li><li>Tickets Sold — The number of tickets sold through the promoter link.</li><li>Sales — The total amount of sales generated by tickets sold through the promoter link.</li><li>Due — The referral commission total due to the promoter.</li><li>Paid — The total paid to the promoter to date.</li></ul> <h3 id="02-3">3. Send payment to promoters.</h3> <p>Payment for referral commissions earned is the responsibility of the event organiser, not Eventbrite. Payment must be made to the affiliate outside of Eventbrite, using a method agreed upon by you and the promoter.</p> <h3 id="02-4">4. Select &quot;Mark Balance as Paid&quot; (in the Quick Actions dropdown).</h3>

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