Advanced social media for businesses

Learn how to create high-quality content and build vibrant online communities around your brand

This comprehensive course will teach you how to create a strong social media presence for your brand. Led by marketing professional Simon Badman, it covers the key things you need to know to make the most of three key platforms – Twitter, Facebook and Google Analytics – in order to achieve fantastic results for your business.

During the course, you’ll learn everything from how to build vibrant online communities, to how to promote your business through Facebook and Twitter advertising. You’ll also learn how to use Google Analytics to measure the impact of your work, as well as how to target advertising to engage with new followers. You’ll leave the course with an arsenal of techniques that will help you to create and analyse content – no matter how big, small or niche your business.

Course content

• Developing a realistic social media strategy
• Researching your audience – and your competition
• Target audiences – behaviors, listening and responding
• Developing creative marketing content
• Using paid advertising to reach a wider audience
• Facebook ads – including multi-product advertising, conversion pixels and ad relevancy scores
• A detailed overview of the latest Twitter features – including how to engage your audience with group direct messages
• Going viral – and piggybacking on existing trends
• An introduction to Google Analytics – and what can it do for your business
• What are ‘goals’? And how do you set one up in Google Analytics?
• How to measure website visits from your social media channels
• Using Google URL builder for ads and campaigns
• The basics of location and postcard targeting
• Your social media policy – and the importance of the finer details
• Brand and reputation management
• Q&A and discussion

PLEASE NOTE: This is an advanced-level course. Attendees should have a working understanding of how to establish and manage profiles across the major social platforms, including Twitter and Facebook. For a more basic introductory course, please see our Beginner’s guide to social media for businesses.

This course is for you if...

• You maintain a social media presence for your business and want to establish a more efficient and productive strategy
• You have a limited marketing budget and want to maximise the impact of your online presence
• You’re considering hiring a social media consultant or coordinator and want a better understanding of the responsibilities and potential of the role
• You’re a business-owner who wants to learn how to make the most of social media and promote your brand

You may also be interested in…

• How to write brilliant content for brands
• Creating a user-friendly app: A one-day workshop

Tutor profile

Simon Badman is a social media trainer for SocialB, and a marketing and communications professional. Previously a communications manager at Sport England, before heading up communications at the YMCA, Simon has implemented numerous external and internal communication strategies and campaigns for clients including the BBC and ITV. Find Simon on Twitter here.

Full course and returns information on the Masterclasses website