Becoming an expert and developing a personal brand: An evening class with Charly Lester

Advice on how to build your profile, create a social media strategy and boost your career from award-winning blogger Charly Lester

If you have an area of expertise, building a strong profile can help you to get more work and recognition. Whether you want to boost your career, publish a book or get media exposure, this unique class with Charly Lester offers expert advice on how to develop your expertise and create a distinctive personal brand.

Charly is an award-winning blogger and a regular guest on BBC Radio 4. During the class, she’ll share some of the secrets of her success, while offering guidance on everything from social media strategy to self-branding. Plus, you’ll take part in practical activities to help you create a personal action plan, and develop concrete steps to progress your own career.

Content

• How to build expertise in your chosen field

• Creating a personal brand through social media, blogs and other platforms

• Enhancing your profile through publications and media appearances, including TV and radio

• Self-promotion on the digital age

• Carrying out industry research

• Networking – expert advice on how to develop contacts and share resources

• Developing a clear social media strategy that’s right for you

• Practical activities where you’ll define your own personal action plan and decide upon your next steps

• Plenty of time for Q&A and discussion

More about your teacher

Charly Lester is the award-winning blogger behind 30 Dates, London’s most popular dating blog. Her advice has also appeared in the Guardian, the Observer and The Independent, and she has become a regular guest on BBC Radio 4. Charly is a judge at this year’s UK Blog Awards, and was an expert advisor for Lord Sugar in the final of The Apprentice. Find Charly on Twitter here.

Full course and returns information on the Masterclasses website