How to create a successful blog

Learn how to make your blog pay from the people behind Eat Like a Girl, Shit London and A Lady in London

This lively seminar will teach you how to make your blog stand out from the crowd. Led by some of the UK’s most successful bloggers, it covers everything from how to create engaging content, to how to make money from your blog.

During the course, you’ll learn how to build a bigger and more loyal audience, as well as how to use social media to ensure your site gets the attention it deserves. Crucially, you’ll also learn the practicalities of dealing with sponsors, marketers and publishers, and receive advice on how to attract revenue for your blog. Altogether, it’s the ideal course for bloggers and writers of all levels who want to learn how to make their blog pay, without compromising on content.

Course content

• Patrick Dalton, founder of the Shit London blog, on how to turn your idea into a blog and attract readers
• Eat Like a Girl founder and blogger Niamh Shields on how to make your blog pay, without compromising on content
• Award-winning travel blogger Julie Falconer on how to monitor and measure your success

This course is for you if...

• You’re a blogger who wants to make your content more professional, expand your audience and/or make money from your site
• You’re a journalism student looking for insights into the blogging industry
• You’re an aspiring journalist who wants to create a high-quality online portfolio that also attracts revenue
• You’re a blogger who wants to turn your blog into a book
• You’re a writer who wants to move into blogging as a sideline or new career

Tutor profiles

Niamh Shields is a UK-based food & travel blogger and author. She is one of the pioneers of the UK food blogging scene, starting out in 2007. Her blog,Eat Like a Girl, is known as one of the best in the business. Niamh won the Observer Food Monthly Award for Best Food Blog for Eat Like a Girl in 2011 and is currently working on her second book.

Julie Falconer is a London-based travel writer and consultant. She has been blogging since 2002, and currently writes the award-winning travel blog A Lady in London. Through her blog, Julie has developed a strong social media presence and visited over 90 countries. Her writing and photography have been featured in Lonely Planet, National Geographic Intelligent Travel, and other leading travel media.

Patrick Dalton is a London-based photographer and author, who founded the Shit London blog in 2010. Since its launch, the blog has generated three spin off books about London and two international editions covering New York and Australia. In 2013 the British Library archived the blog as part of the 100 websites: Capturing the digital universe project, which lists sites deemed essential reading for future generations.

Full course and returns information on the Masterclasses website