How to create infographics that people will want to share

Learn how to create beautiful infographics and maximise their impact on social media

Infographics transform data into compelling visual stories. Whether you want to create a simple static image, or a more complex motion graphic, this interactive masterclass covers the key things you need to know to create content that people will want to share.

Led by data visualisation expert Andy Pemberton the course will teach you how to create persuasive infographics and maximise their impact on social media. You’ll also receive advice on setting up a content strategy for your own brand or project. Plus, you’ll take part in practical exercises using your own data, where you’ll learn how to turn complex information into powerful visual images. Don’t miss out on this fantastic masterclass – book your place now [link] and learn how to create infographics that really make an impact.

Content

• How to construct an infographic for your target audience
• The principles of data storytelling – data visualisation as five-act play
• Advice on creating persuasive infographics that drive traffic to your website
• The importance of relevance, timeliness, exclusivity and emotion within infographics
• Sharing infographics on social media – how to maximise impact and engagement
• Delivering on-brand infographics on the right platform at the right time
• Content strategy for data visualisation – brand, content, platform, feedback
• Best practice case studies for static and dynamic inforgraphics
• Practical drawing exercises, with opportunity for feedback on work carried out in the class

Please note: Although this course will cover different data visualisation software options, this is not a software training course. Practical exercises are carried out on pen and paper.

What to bring

• Please bring along any data that you’re working on. Pens and paper will be provided.

You may also be interested in…

• The essentials of infographic storytelling
• Data visualisation: A one-day workshop

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Tutor profile

Andy Pemberton is a leading data visualisation and content expert who has worked with the United Nations, Cisco, Aviva and many other international brands. He’s currently working on a book, website and set of infographics called What’s Next for Banks.

Full course and returns information on the Masterclasses website